GASTOWN TOMORROW

Client: Gastown Business Improvement Society

Gastown – a vibrant district in Vancouver, Canada was the focus of a strategic campaign and branded community engagement platform. The initiative aimed to strengthen connections with members and the local community, empowering them to influence the decisions and designs that shape the spaces where they live and work.

Launched in April, the campaign embraced a fresh and optimistic colour palette, reflecting a sense of freedom and the reclaiming of public spaces in a post-pandemic era. The message was crafted to evoke inclusive, and a revitalized urban spirit.

Crow illustrations, drawn from the city’s fauna – infused the campaign with personality. These illustrations celebrated Gastown’s character, and reinforced its reputation for uniqueness and creativity.