BEST HOPE

Client: The Canadian Parks and Wilderness Society

besthope.ca

CPAWS is Canadian charity dedicated to the protection of public land, freshwater and ocean. This initiative enables members of the public to send out letters to provincial members of parliament’s in support of a new conservation legislation that would create more of these areas.

Instead of using imagery to show the vast beauty of the land, it was decided to illustrate the wonderful imagery to set it apart and draw more interest. Posters, postcards, stickers and a micro-site showing the illustration were created and distributed to sparkle awareness.